Apr
29
Shoppyland: Duck Guises
Posted in: Uncategorized
The Shoppyland is the biggest shopping center in the middle region of the canton Berne. Over the last years, the duck of the logo was animated in various advertising campaigns and as give-aways, in different looks and guises. A jubilee book should reflect this brand story.
“Shoppyland. The Book. A brand story.”
Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann, Emma Isolini
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