May
19
SheSpeaks, Other Niche Agencies Get Marketers Listening
Posted in: UncategorizedNEW YORK (AdAge.com) — SheSpeaks represents the growing trend of demographic-specific agencies populating the expanding word-of-mouth landscape. A study by PQ Media found that marketers spent $1.4 billion on word-of-mouth marketing in 2007, up from less than $100 million in 2001. RepNation, which targets the teen-to-late-20s segment, and Mommy Clique are other recently formed specialty shops.
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