Dec
04
Send E-mails Directly From Print Magazine Pages?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale? Those are concepts that Livescribe CEO Jim Marggraff is working on. The company's Pulse Smartpen — which is a real pen containing a full-powered, internet-accessing computer — is a tool that makes such actions conveniently possible. And the growing popularity of the under-$200 device among college students is creating a significant national audience for new sorts of print-based digital experiences.
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