Oct
09
Seeking New Ad Concepts for Movie Theater Lobbies
Posted in: Uncategorized
NEW YORK (AdAge.com) — On-screen and in-lobby advertising have become ever more important to the movie theater business in the last decade. In 2008, Cinema Advertising Council member chains — which control 82% of the country's screens — took in nearly $600 million in ad revenue. And as they work to expand that further, they're seeking new ways to sell their lobbies to marketers.
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