Seduced by an Idea? Go All the Way and Register the Domain Name, Says Verisign
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It’s official: Internet domain-name company Verisign has launched one crazy (and at times creepy) campaign.
Which of the four videos from FCB Chicago is the most self-consciously bizarre? You’ve got the giant yellow smiley-fish tormenting a late-night bus rider; a cabbage in a convertible chasing a dude in an alley; a leggy frosted cake that dumps her date for a dance-floor suitor; and an oversized flirty bee in a bar with, um, pollination on hizzz mind.
The wacky work, themed “Make your idea official” and using the #InternetOfficial hashtag, touts Verisign’s .com and .net registration service. (What else, after all, could an anthropomorphized disco dancin’ dessert treat be advertising?)
The costumed creations—revealed in each clip as business mascots (the bee, for example, represents the fictitious “HoneyMayo” condiment brand)—represent great ideas that entrepreneurs can have at any time, and each vignette dramatizes “that ‘eureka’ moment that comes with an idea,” says the company. “So rather than flirting with, dancing around, or ignoring their idea, people should act and secure their domain name today.”
The ads successfully make that point, albeit in an absurdist and roundabout way. A few online commenters have winced at the abundant weirdness, and whined about some brief cartoonish violence. I found the mild edginess compelling and in keeping with Verisign’s message. Great ideas really can knock you around a bit before you get them under control and make them pay off.
CREDITS
Client: Verisign
Agency: FCB Chicago
Todd Tilford, Chief Creative Officer
Teddy Brown, Group Creative Director
Tyler Hattery, Creative Director
Alison Hammer, Associate Creative Director
Chris Bing, Director of Broadcast Production
Lara Hurnevich, Producer
Hollie Platte, Management Director
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