Sep 09

Scripps Closes Upfront Seeing ‘Overwhelming’ Demand for Women’s Sports

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The E.W. Scripps Company has crossed the TV upfront finish line, and women’s sports scored big. Brian Norris, the company’s chief revenue officer, told ADWEEK that Scripps saw low single-digit growth in volume, which was largely “due in part to our commitment to women’s sports.” Norris said it was “no secret” that Scripps was all…

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