Feb
28
Schweppes Wants Consumers to ‘Like It Like That’ and Drink It Straight
Posted in: UncategorizedSchweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an “aperitif” consumed before…
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