May
15
Schweppes Brazil Made a Dress That Measures How Often Women Get Groped
Posted in: UncategorizedWe’re a far cry from weird sexual innuendos now, Schweppes! The brand tapped Ogilvy Brazil to create something it calls the “Dress for Respect.” More than just an awkward pun, the dress is outfitted with sensors that gauge how often in an evening a woman gets inappropriately touched. Three women–Luisa, Tatiana and Juliana–were invited to…
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