Apr
30
Save ‘Chuck’ Campaign: Next Steps for NBC and Subway
Posted in: Uncategorized
Thousands of fans of the NBC series "Chuck" are rallying for the show's renewal — with campaigns that urge fans buy foot-long sandwiches at Subway, a featured advertiser in the show. When a similar thing happened with CBS's "Jericho," the network learned that thousands of visible and loyal viewers does not equal millions of actual viewers. So what should NBC (and Subway, which is getting pulled into the campaign) do?
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