Hasta La Creative!

Nationwide announced today that the next star of the Life Comes at You Fast advertising campaign is Sanjaya Malakar, former contestant on “American Idol.” Sanjaya will follow in the footsteps of Kevin Federline, Fabio and MC Hammer, who appeared in previous Life Comes at You Fast commercials.
“I’m thrilled to star in one of Nationwide’s Life Comes at You Fast ads, because I really love the campaign,” said Malakar. “My experience on American Idol is a great example of how life really does come at you fast. The ad is a funny take on the serious subject of planning for retirement.”

In the spot, Sanjaya visits a monastery in India to seek advice and he is told that he needs a retirement plan, and some work on his hair.

Following is a Q & A with former American Idol contestant, Sanjaya Malakar. Following in the footsteps of Kevin Federline, Fabio and MC Hammer, Sanjaya will star in a new Life Comes at You Fast Ad for Nationwide.

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