Jul
31
Samsung Spot on YouTube with Interactive Annotations
Posted in: UncategorizedIf you view this spot from Samsung posted a few days ago till the end you’ll find it incorporates a new feature — interactive annotations, or two links to two other videos on YouTube. Using these annotations, Samsung is telling an entire choose-your-adventure-style story. Annotations don’t seem to work in videos embedded elsewhere (on AdLab, for example).
Clicking on “Jump in a cab” and “Follow your instinct” will each take you to a different video on YouTube.
— thanks, James
Related:
Last-frame Interaction in Online Video from Involver
YouTube Advertising, Part II: The Last Frame
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