Nov 29

Samsung Made a 66-Minute Arthouse Film About Clothes Going Around in Its Washing Machine

Posted in: Uncategorized

Inspired by ASMR and slow TV, advertising is coming around to the idea that boring content might not be that boring after all. We saw this with Ikea’s awesomely tedious preroll ads. And now we can Samsung to the list of brands that are turning unremarkable footage into something bordering on mesmerizing. Samsung U.K. has…

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