May
12
Sampling: The New Mass Medium
Posted in: Uncategorized
NEW YORK (AdAge.com) — No longer the province of marketers who can't afford to buy mass media, deep-pocketed giants from McDonald's to Starbucks, Coca-Cola and Dunkin' Donuts are adopting sampling on a grand scale, turning it into a media event — and, in some cases, the media buy.
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