Feb
21
Saks’ Latest Media Buy: a Double-Decker Bus
Posted in: Uncategorized
NEW YORK (AdAge.com) — Saks Fifth Avenue's latest "Want It!" advertising campaign has presented it with an interesting opportunity. Next month, a double-decker bus wrapped with "Want It!" images created by Dutch graphic artist Piet Paris will ferry customers from Saks Fifth Avenue's flagship to the Upper East Side, where they will receive free admission to several of the museums featured in the ads.
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