Hasta La Creative!

(image: “Lord Saatchi” aka Maurice)

M&C Saatchi is taking money to help the UK’s government convince British citizens that ID cards capable of holding “the personal details of 60 million citizens &#151 including fingerprints and iris patterns &#151 on a central database” are a good idea.

Uh, what? The plan, known as the Natinoal Identity Scheme (cuz that’s what it sounds like!), launches in November. Apparently, by 2017, everyone 16 and over will have one of the fancy cards. However, people are worried that somehow criminals and, eh hem, terrorists, could steal people’s info and somehow gain access to it and do bad things.

Source

Find out WTF after the jump.

More: Saatchi’s international work

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