Hasta La Creative!

No matter where you stand on Ross, you have to admit he’s memorable. The star of perhaps the most noteworthy of the 20-odd sites Anomaly recently rolled out for Converse really puts his heart into KissingWithRoss.com. Not only does Ross step right into his task, but he does so with alarming gusto. For a really long time. The site could be a new Subservient Chicken or even a Rickroll alternative. It’s gotten enough buzz that VH1’s Best Week Ever featured Ross on its blog last week, then followed up on Tuesday with its own “educational” “how not to kiss” video. Anomaly has cobbled together a response of Ross “kissing back” ­with icing. Leaving aside the questionable aesthetic value and whether it’s going to move Chucks, it’s impressive for an agency to be nimble and react to the currents in social media. Bravo, Ross, even if you’ve given us all nightmares.

—Posted by Brian Morrissey