Hasta La Creative!

We have a new favorite ad: this work of art featuring Scott W. Rothstein, chairman and CEO of Florida law firm Rothstein Rosenfeldt Adler, aka “the law firm that rocks!” The copy reads, in part: “If the complex life of Scott W. Rothstein could be summed up in a single word, it would be ‘passion.’ ” You can probably think of less charitable words, but at least Rothstein is taking local lawyer ads in a fresh direction. The press release describes the ad this way: “[Rothstein] is pictured enthusiastically ‘rocking out’ on a black electric guitar, surrounded by an explosion of colors in a wild pattern that can only be construed as sound, excitement and celebration.” All qualities you want in your lawyer. Read the full copy of the ad here. We’re still waiting to see the second ad, celebrating the complex life of Robert Buschel, an RRA lawyer who is pictured “with briefcase in hand next to a small aircraft which he is undoubtedly about to board and pilot himself.”

—Posted by Tim Nudd