Hasta La Creative!

DirecTV has gotten lots of actors to poke some fun at themselves over the years—notably Charlie Sheen in the Platoon spot. Now, it’s Rob Lowe’s turn to look hilariously foolish.

A pair of new ads from Grey New York outlandishly show what Rob Lowe is like as a cable customer compared to what he’s like as a DirecTV customer. As a cable customer, he’s literally falling apart (in the first spot) or a complete pervert (in the second spot). As a DirecTV customer, thankfully, he is neither.

The message? You too can choose not to be a pervert with a combover and a lazy eye. Get DirecTV today! As an nice added bonus, these commercials—directed by Tom Kuntz of MJZ—end with the theme from St. Elmo’s Fire. He’s come a long way, baby.

CREDITS
Client: DIRECTV
Campaign: Versus
Spot: Less Attractive, Creepy
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Group Creative Director: Doug Fallon
Group Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff, Amy Rosen
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele
Strategy: Michelle Leo
Production Company (location): MJZ LA
Director: Tom Kuntz
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Director of Photography: Hoyte Van Hoytema
Editorial Executive Producer: Sasha Hirschfeld, Mackenzie Cutler
Editor: Gavin Cutler, Mackenzie Cutler
Assistant Editor: Ryan Steele & Mike Rizzo, Mackenzie Cutler
Mixer + Sound Designer: Sam Shaffer, Mackenzie Cutler
VFX (company): Method Studios, NY
VFX Supervisor: Jay Hawkins, Method Studios
VFX Producer: Carlos Herrera & Christa Cox, Method Studios
Casting (OCP): Francine Selkirk, Shooting From the Hip
Casting (VO): Nina Pratt and Jerry Saviola, Avenue 3 Casting