Hasta La Creative!

RKCR/Y&R teamed up with BBC Future media to create “a new piece of digital functionality which helps users discover more BBC programming and services that they might love by clicking the heart button to show what they love from the BBC.”

RKCR/Y&R promotes the new feature with a 60-second broadcast spot displaying how people show their affection for the BBC programs they love, entitled “If You Love Something Let It Show.” Set to a cover of “All You Need is Love” by Rae Morris, the spot follows a brother and sister obsessed with Dr. Who, a young Bake Off loving girl with culinary talent, a music-loving The Proms fan, and more. As the spot displays each fans’ unique way of showing their love for their favorite, the name of the program appears onscreen next to a heart. It’s a clever way to promote the new service, and a host of BBC programs at the same time. The online version of the ad ends by directing viewers to “discover more at bbc.co.uk/love with an accompanying link.

Credits:

Director of Marketing & Audiences, BBC – Philip Almond

Director, BBC Brand Strategy – Jane Lingham

Executive Creative Director – Mark Roalfe

Art Director – Paul Angus

Copywriter – Ted Heath

Chief Innovation Officer – Jon Sharpe

Vice Chairman – Alison Hoad

Executive Digital Creative Director – Alix Pennycuick

Business Director – David Pomfret

Account Director – Tom McCoy

Account Manager – Franky Wardell

Planning Director – Henry Gray

Agency Producer – Keeley Pratt

Producer – Deborah Stewart

Director – Vaughan Arnell c/o Moxie Pictures

Editor – Vid Price – The Assembly Rooms

Post Production – Framestore

Sound Design – Parv Thind @ Wave

Typographer – Jonathan Harper

DoP – Clive Tickner

Composer / Music Producer – Nick Foster @ Soundtree

Music Supervisor Jay James @ Soundtree

Recording artist – Rae Morris c/o Atlantic Records

Production was handled by Red Bee Media