Hasta La Creative!

It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. To promote Riviera, Beirut’s hottest new Beach Resort, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “BE SEEN.”

Advertising Agency: République, Beirut, Lebanon
Creative Director: Fadi mroue
Art Director: Nassim Hallab
Copywriter: Fadi Mroue