Hasta La Creative!

To create awareness about the Al Noor Training Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard. We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer. Through this execution we managed to turn disability into potential, simply and effectively without any budget. On the 27th of January, 2011, handicap signs across the city became mini billboards driving home the centre’s message to curious passers-by.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Wilbur D’costa, Husen Baba
Art Director: Husen Baba
Illustrator: Husen Baba
Copywriter: Wilbur D’costa
Advertiser’s Supervisor: Isphana Al-Khatib
Account Manager: George Ninan
Account Supervisor: Uday Desai
Producer: Amin Soltani