Jan 19

RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters Open Rates

Posted in: Uncategorized

In June 2021, Apple announced its Mail Privacy Protection (MPP) for the Apple Mail app at the Worldwide Developers Conference (WWDC) as a part of its iOS 15 software update, a broader update that triggered nervous hand-wringing from marketers over-reliant on audience tracking. To bolster Apple’s privacy measures, MPP aimed to restrict email senders from…

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