Hasta La Creative!

Insights, Strategy & the Idea
Most people don’t care for the waste of energy a lot because they simply can’t see it. So we decided to make it visible.
We wanted to get the people’s and RWE associates attention on the German portal for sustainable energy energiewelt.de, by showing a visible waste of energy.

Creative Execution
Even nowadays humanity still neglects obvious wastes of energy. To show that energy is wasted every second, everywhere, we co-operated with Austrian artist Markus Hofer and placed a series of “leaking“ power-outlets in the RWE headquarter and on the streets.

Results
The power leakages soon became talk of the town. As a result, the number of visitors on energiewelt.de increased by 22 % in just one month, quickly turning the new portal into one of the major addresses for sustainable usage of energy in Germany.

Advertising Agency: Jung Von Matt, Hamburg, Germany
Executive Creative Director: Sascha Hanke
Creative Director: Jens Pfau, Tobias Grimm
Art Direction: Benjamin Busse
Copywriter: Henning Robert
Artist: Markus Hofer
Art Buying: Bettina Zschirnt
Account Supervisor: Nina Ziebell