Feb
11
Revlon Hands Media Account to MediaCom#8207;
Posted in: Uncategorized
NEW YORK (AdAge.com) — Beauty product marketer Revlon has switched its nearly $100 million U.S. media-planning and -buying account from Aegis' Carat to WPP's MediaCom without a review, executives with knowledge of the situation have confirmed. The split is apparently due to Revlon and Carat being unable to agree to financial terms, executives have said.
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