Apr 14

Returning to a Contextual Model Might Help Solve Transparency Issues

Posted in: Uncategorized

Here’s a radical idea: Instead of audience-based buying, we should return to context. Actually, that was a radical idea up until recently. At the IAB Annual Leadership Meeting, context had an important moment where publishers are thinking about how to bring it back to basics. What’s driving this? For one thing, Google’s decision to kill…

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