Jul
01
Retention by Subtraction: How The Economist Cut Products to Reduce Churn
Posted in: UncategorizedAs publishers weigh whether to prioritize subscriber acquisition or retention, The Economist has found a way to do both. The London-based publisher recently announced it had grown its subscriber base by 9%, or about 90,000, over the last year, bringing its total subscriber count to 1,122,000. Despite a 3% reduction in total revenue, the publisher…
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