May
23
Retail, Auto Increase Network Radio Use in First Quarter
Posted in: UncategorizedNEW YORK (AdAge.com) — The economic downturn of first-quarter 2008 proved to be more friend than foe to the struggling radio industry. Although overall ad revenue declined 5% year-over-year vs. first-quarter 2007 to $4.5 billion, spending from some of the most recession-stricken sectors was up significantly, according to a new revenue report from the Radio Advertising Bureau.
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