Dec 20

Research Shows How Mobile-First Affects Brand Style and Experience

Posted in: Uncategorized

One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store). But many brands are missing the effects of BOPIS experiences on the brand itself. Once an order is placed, it is the steps leading up to the in-store pickup that define the last mile. Here, customer experiences…

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