Aug
22
Research Says Brand Mascots Really Do Move the Needle
Posted in: UncategorizedThe quirky and sometimes unsettling mascots that have come to define brands like Kool-Aid and Pillsbury are apparently doing something right. According to a study by global marketing research firm System1, these “fictitious characters” employed by brands increase advertising effectiveness. The study, which used data from the Institute of Practitioners in Advertising (a U.K. trade…
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