Dec
01
Repeat Ad Nauseam: TV Spots Risk Driving Consumers Away
Posted in: Uncategorized
NEW YORK (AdAge.com) — Think how many times in the past few weeks you've been subjected to Christie Brinkley in a scene from "National Lampoon's Vacation," speaking in dubbed lines about DirecTV; or seen Sprint CEO Dan Hesse sitting in a diner talking about his company; or heard a reworked version of The Fixx's 1983 hit "Saved by Zero" used to alert you to Toyota's no-interest payment options. The ubiquity of these and other ads have consumers fed up.
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