Mar
04
Reorganization Doesn’t Do It for Marketers
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Marketers apparently can't get enough of reorganization, but they aren't getting much satisfaction from it either. Despite widespread and growing reorganization within their marketing ranks, highlighted by trends toward centralization and integration, only 13% of senior marketers say they're "very satisfied" with their companies' marketing structures, according to a survey released today by the Association of National Advertisers.
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