Hasta La Creative!

One thing about watching TV shows is that people hate it when commercial ads are aplenty. But to be able to air these shows, sponsors that come in the form of short spiel and ads are needed, aiming for exposure that can help build their actual business retain its competitive nature.

But one may think on whether the Remote-Free TV is indeed something feasible considering that with less commercials, how can these shows survive? The answer here lies is that major sponsors will be rushing to be the first one to have their ads played. Limited as it may, the concept is brilliant.

With less commercial interruptions, there will be more viewers due to less breaks. Such is being experimented on the Fox’ “Fringe” which is aiming to reduce the number and duration of commercials for the entire season of the highly-anticipated J.J. Abrams Sci-Fi drama.

They are calling it “Remote-Free TV,” but despite the unfortunate name the idea is create a win-win situation by subjecting viewers to fewer ads while still making the same kind of ad revenue.

(Source) Wired

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!