Remember That Zappos RFP? Here’s What Was Wrong With It


There are a couple of reasons clients insist on asking for spec creative. Laziness comes to mind. Picking the prettiest ad is an easy, if shallow, solution. But the biggest reason clients make agencies do it is because, well, they can. And agencies are only too happy to oblige.

No Responses to “Remember That Zappos RFP? Here’s What Was Wrong With It”

Post a Comment