Sep
14
Recognizing the CMO’s Role When It Comes to Crisis
Posted in: Uncategorized
Crises are particle accelerators for brands that reveal their fragility. While there are impressive tomes on crisis management, we still are littered with embarrassing reminders of the recurring gap between preparation and accomplishment. It's time to stop repeating the same mistakes when it comes to crisis management. It's also time to recognize the CMO's role in negotiating crises.
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