Jul 01

Reckitt Charges Pitch Fee for Media Review in India

Posted in: Uncategorized

NEW YORK (AdAge.com) — Marketers in India may have found a new profit center — charging agencies to participate in their pitches. Reckitt Benckiser, one of India's largest advertisers, has rocked the local ad industry by apparently requiring that media agencies pay to get on the pitch list for its current media account review.

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