Feb
04
Recession, Eh? P&G, Colgate Boost Ad Bucks
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Marketing budgets get cut in a recession, right? Not according to several of today's package-goods leaders. In a testament to how important advertising has become to their businesses, Procter & Gamble Co., Colgate-Palmolive Co., Kraft Foods and Kellogg Co. all have boosted or at least maintained their marketing budgets, even as they've had to implement cost controls elsewhere.
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