Apr 21

Recent Account Losses Leave Element 79 Thirsting for Clients

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NEW YORK (AdAge.com) — Counting the departures of Gatorade and Tropicana last week, five PepsiCo brands spending more than $320 million last year have left Omnicom Group's Element 79 for its holding-company siblings, more than halving the Chicago agency's billings within the past three months.

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