Apr
03
Ralph Lauren Consolidates Global Media Account With 4 Agencies, Primarily Zenith as AOR
Posted in: UncategorizedRalph Lauren announced on Wednesday that it has consolidated all of its global media buying and planning efforts with four agencies from 12. The selection follows a review that involved 11 agencies, although it is unclear which ones. Publicis’ Zenith, named agency of record for global strategy and buying, has been awarded most of the…
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