May 15

Quibi Is Struggling Because It Overestimated How Consumers Absorb Short Content

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Quibi isn’t failing because of the novel coronavirus pandemic, lack of brand awareness or even poor content. It’s failing because the whole premise is based on an incorrect assumption about consumer wants. Quibi has spent nearly $2 billion on their creation and release. Even if you don’t really know what Quibi is, you’ve likely seen…

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