Apr
14
Q&A: Publicis CEO Argues Epsilon Acquisition Is Really All About Powering Creativity
Posted in: UncategorizedData is the future of marketing–but only when used to enhance the core creative services that agencies sell to their clients. This is the argument Publicis Groupe CEO Arthur Sadoun advanced to support the largest acquisition in his company’s history, confirming that it had agreed to buy Epsilon for $4.4 billion. First, however, he used…
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