Sep
14
QA: Explaining the Hype Around Augmented Reality
Posted in: UncategorizedNEW YORK (AdAge.com) — Ad Age talked with Bruno Uzzan, CEO of Total Immersion, a developer that's worked with augmented reality since 2001 and recently created the Topps baseball-card application that integrates players' 3-D avatars with traditional trading cards. He discussed challenges of mobile AR and how marketers should be thinking about this promising technology.
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