Q&A: Bud Light’s Marketing VP on the Bud Knight, Spuds MacKenzie and Everything in Between

After his debut in Bud Light’s 2017 Dilly Dilly campaign, the Bud Knight has made cameos in three of America’s biggest sporting events: the Super Bowl, the Final Four and the Stanley Cup playoffs. His streak is likely to continue. After the NFL season begins Sept. 5, Bud Light marketing vice president Andy Goeler said…

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