Nov
04
Purpose Driven Club Fails to Connect With Members’ Money
Posted in: Uncategorized
NEW YORK (AdAge.com) — Maybe membership clubs aren't the paid content model of the moment after all. Rick Warren's membership club — which charged $29.99 a year for a quarterly magazine, four spiritual DVDs, four workbooks and access to a social networking site with its partner Reader's Digest Association — is dropping the fees, abandoning the magazine and going online-only.
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