Hasta La Creative!

Purple Beverage Company Inc. has re-evaluated the corporate marketing strategy, announcing that it will be more cost effective to outsource many of its operating needs and reduce its full time work force.

“We knew we had to move to a leaner and meaner profile,” said Ted Farnsworth, CEO of Purple Beverage Company. “It was very tough to get through, but now, Purple is in the process of repositioning and realigning. We anticipate moving forward with our antioxidant beverage and are also looking forward to adding line extensions that we feel will be well received by consumers, despite these recessionary times.”

Introduced in late 2007, Purple is a unique and tasty blend of seven antioxidant-rich fruits, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are blended into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink, as part of a healthy fruit smoothie or as a mixer for cocktails.

(Source) Press