May
04
Pure Protein Bars Are There When Life Quickly Unravels in Droga5's Comic Ads
Posted in: UncategorizedTaking care of yourself and eating healthy is all well and good when life is going smoothly. But when does life ever go smoothly?
That’s the message of a comical new campaign by Droga5 for Pure Protein, maker of protein bars, powder and shakes. (Pure Protein is owned by NBTY, for whom Droga5 is also working on the MET-Rx brand.)
Three online spots focus humorously on the “Derailers” who totally muck up your plans for the day, making you much more likely to go for an unhealthy snack. Which is why you should always carry a Pure Protein bar with you, the ads say, so you can get your 19-21 grams of pure whey protein with only 3 grams or less of sugar.
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