Jul
27
Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World
Posted in: UncategorizedAs the reign of cookies comes to a close, the digital advertising industry has found itself in a succession crisis. In a roundtable discussion at Adweek’s NexTech event on Monday, executives from BuzzFeed, Vox Media and dentsu shared the challenges facing their respective organizations that stem from the absence of a universally-adopted replacement for third-party…
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