Dec
06
Publicis Italy Is Adweek’s 2021 International Agency of the Year
Posted in: UncategorizedThe Covid-19 pandemic introduced a myriad of complex issues for brands, forcing them to grapple with their purpose and relevance during a global crisis. The circumstances led Bram Westenbrink, global senior director at Heineken, to issue what he calls “the hardest brief ever given in my life.” Realizing the brand needed to show up differently…
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