Sep
06
Publicis Is Falling Short on Ad Pact With Microsoft
Posted in: UncategorizedNEW YORK (AdAge.com) — Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory.
Post a Comment