May 03

Publicis Groupe Acquires Ecommerce Platform Profitero

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Publicis Groupe has acquired Profitero, a top SaaS global analytics platform that helps brands optimize ecommerce ad spend. Thousands of brands are already using Profitero, a Boston-based company, to maximize their online buying efforts, including L’Or?al, General Mills, KraftHeinz and Henkel. By joining forces with Publicis, Profitero will now be able to access the resources…

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