Jul 03

Publicis CEO Claims Epsilon Deal Will Give His Network An Advantage Over Consultancies Like Accenture

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Arthur Sadoun was in full sales mode as Publicis Groupe finalized its $3.95 billion Epsilon acquisition this week. According to the holding group CEO, the addition of that data-driven marketing firm will provide his company with an advantage over not only direct rivals like WPP and IPG but also the consulting firms encroaching on its…

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